NAB - The Farewell

To get what you want, sometimes you have to say farewell to a cherished possession, a not-so-cherished extra weekend shift, or a streaming service. To show that it’s easier to move on with NAB, we gave these trade-offs the funeral-treatment they never asked for, but probably always wanted. Along with a launch 30”, we wrote ten bespoke social executions. Some of my favourites are below.